The Brand

Your Brand Guide

Framingham State University brand and style guide: official standards for logo usage, fonts, colors, writing style, and communications for the FSU community.

Following the guide will allow you to create a cohesive body of communications that will establish and secure the Framingham State University brand in the minds and hearts of the members of each of our target audiences.

Man looking intently
Student in classroom

The Basics

This guide will be useful for anyone who uses your platform and its components in their work, including marketing and communications team members, administrators, admission counselors, new hires and any external resources. It will serve as a valuable tool for maintaining consistency throughout all communications. 

When to Use

You'll likely find this guide most helpful if:

  • You’re updating existing  communications to align with the Proudly Public, Truly Transformative brand platform.
  • You’re creating new communications either to follow established pieces or net new.
  • You’re looking for language to describe the Framingham State experience.