Tone & Voice
We are unapologetically a public institution. We are here to serve the greater good and have been since our founding. We welcome any person from any background, which has been true throughout our history. Our approach to education, the services we offer, and the future of our institution are rooted in meeting students where they are and taking them where they want to go, supporting them in each step of the process.
Brand Narrative
The language we use to talk about Framingham State's programs and features will directly impact how our audiences perceive the university.
Proud
Above all, our language should convey a sense of history, community and pride. Craft headlines and copy that are informative and inclusive. Wherever possible, surprise the reader with historical facts or interesting details that could alter their impression and spark their curiosity.
We've been waiting for you almost 200 years.
Since we accepted our first student in 1839, we’ve been dedicated to creating an outstanding affordable college education that’s open to all.
Bigger opportunities await 20 miles outside of Boston.
prime location and longstanding community partnerships give you access to local Fortune 500 company headquarters right here in MetroWest.
Transformative
Infuse headlines and copy with the core belief that a Framingham State education is the smartest choice and the experience will be life-altering.
We've been changing lives since 1839.
For almost 200 years, we’ve been dedicated to changing lives through an affordable college education for all
Our goal is to help you reach yours.
Here, there's nothing standing in the way of your success.
You'll find opportunities here you won't find anywhere else.
Approachable
Strive to create headlines and copy that are welcoming and approachable. Strike a warm, helpful, conversational tone.