Design

Color Palette

The colors we use and how we combine them with other visual elements creates a unique and compelling expression of the Framingham State University brand. Consistent and precise use of these colors contributes to the cohesive and harmonious presentation of our brand identity across all media.

Woman looking at art

Primary Palette

Use of color is a key element of the FSU visual identity. The main colors of the University are FSU gold (PMS 124) and black, accompanied by five secondary colors. This allows for a flexible color system within the Framingham State brand.

RGB 252 182 20
CMYK 0 31 100 0
HEX FCB614
PANTONE 7409 C
RGB 0 0 0
CMYK 0 0 0 100
HEX 000000
Pantone Black C

Secondary Palette

Secondary colors can be used to add a different tone to a design while remaining true to the university’s official black and gold brand identity.

RGB 34 88 110
CMYK 100 56 42 20
HEX 22586E
Pantone 7470C
RGB 42 44 46
CMYK 74 65 62 67
HEX 2A2C2E
Pantone 426C
RGB 119 41 53
CMYK 30 95 75 30
HEX 772935
Pantone 202C
RGB 58 104 61
CMYK 91 33 99 26
HEX 3A683D
Pantone 349C
RGB 78 124 221
CMYK 77 49 0 0
HEX 4E7CDD
Pantone 2727C
RGB 193 189 181
CMYK 24 21 26 0
HEX C1BDB5
Pantone 2707C

Whitespace and Color Ratios

The use of white space in the design allows our photography to shine, while the gold and black accents can frame and highlight important information.

White space is crucial to keeping the design feeling fresh and not overly cluttered. While we know some pieces will be more copy heavy than others, it’s important to provide enough breathing room around images and copy. A balance of text, images and empty space should be considered in each design.